BetaLED launches 100 lm/W luminaire

I really like Beta products in general... however, this is a little troublesome. First, the CCT of this product is 6,000K+ (hidden in all but the bowels of the cut sheet). This is not a color of white anyone wants. Yes, I know the story about casual field comments where nobody cares, or actually prefer the white color - there have been no controlled subjective tests to support any of the subjective, off-the-cuff commentary on this topic. I'm not a fan personally, I find the light far too harsh while it renders warm building materials and people in a gastly pallor. I also find the claims of over 100,000 hours life a little unrealistic, unless someone has discovered magic driver technology that can last that long in elevated enclosure temps and high ambient. With most drivers rated 50,000 MTBF, rating a product at anything longer regardless of L70 numbers, is intentionally misleading. I find the continued application of over lighting petroleum market canopies, glare bomb soffit lighting at fast food joints, and other overly bright, overly glaring sources something we all need to mitigate, not encourage. 6,000K in super high bright and visible LED arrays are not something to celebrate - no matter how fantastic the LPW numbers look.